Turn your marketing data into the decisions worth making this week.
Your ad platforms already tell you what happened. Paid Lens tells you what deserves action next.
Connect your marketing stack. Paid Lens validates the data and ranks the moves worth making next, with the evidence, expected impact and confidence behind each one.
- A ranked queue
Know which campaign or opportunity deserves attention first.
- Evidence behind every call
See the data, expected impact and confidence behind the recommendation.
- A second set of eyes on your budget
Catch inefficient spend and missed opportunities before they become expensive.
“What happened?”
“What should we do next?”
Use Paid Lens with your own marketing data before general availability.
No payment while you are participating in the private beta.
Work directly with the team to shape Paid Lens around real performance marketing decisions.
- 1Apply
Complete the short application form on this page.
- 2We review
A human reviews your application.
- 3We onboard
Selected teams are manually onboarded.
- 4You get decisions
Paid Lens analyzes your connected data and surfaces the recommendations worth investigating.
- No payment
- Read only
- Human reviewed
Apply for the Paid Lens private beta
Tell us about your team and marketing setup.
We are onboarding a limited number of performance marketing teams and selected teams will be contacted for onboarding.
Connect the platforms you already run. Live today, beta and coming next, labeled honestly.
Paid Lens is built for performance marketing teams managing meaningful paid media across multiple platforms, where a budget call each week is worth getting right.
If you only manage one small account or one advertising channel, Paid Lens probably is not necessary yet. Come back when the spend is split across platforms.
Paid Lens does not charge more because your ad budget grows. Flat monthly pricing, with unlimited seats and connected sources on every plan.
Your week disappears into assembling the answer
Reporting has never been more available, and the decision has never taken longer. The expensive part isn't the data. It's the interpretation.
- MonCheck five ad platforms 45 min
- TueExport and stitch spreadsheets 2 hrs
- WedExplain last week's performance 1 hr
- ThuDecide what to optimize first Guesswork
- FriDefend the budget to finance 90 min
Roughly a day a week spent producing a number, and none of it spent deciding what to do with it.
And the hardest question is still open at the end: of everything you could change on Monday, which single move is worth the most?
See the Decision CenterA dashboard explains. Paid Lens decides.
Dashboards were built to answer what happened. Nobody built the layer that answers what to do about it — so that job quietly fell to whoever had time.
CAC rose 22%
- Why did it happen?
- What should I investigate?
- What should I do next?
- What is the expected impact?
- How confident are we?
- What evidence supports the recommendation?
The week, ranked before you open a spreadsheet
Priority, expected impact, confidence and the evidence behind each call — in one place. Numbers shown are illustrative, not customer data.
Evidence: Search-sourced opportunities close 2.4× faster at 41% lower CAC
Evidence: CAC $142 vs $45 target for 21 consecutive days, no seasonality match
Frequency up 34% while CTR declined 19% — early fatigue pattern
Shift $4,200 from LinkedIn Demo Request to Google Search Brand Defense
- Expected impact
- +$31,000
- Pipeline, next 30 days
- Confidence
- 92%
- High — 180 days of matched data
- Effort
- One change
- About 5 minutes in Google Ads
- Search-sourced opportunities close 2.4× faster than LinkedIn-sourced (matched CRM data, last 180 days)
- Brand Defense is capped at 62% impression share, with CAC 29% under target
- LinkedIn Demo Request has run at $142 CAC against a $95 target for 21 days straight, with no seasonal explanation
Drop LinkedIn Demo Request to $180 a day and raise Google Search Brand Defense to $320. Check back in 14 days and revert if qualified pipeline per dollar falls below your current blended rate.
Connect in the morning. Decide in the afternoon.
No warehouse, no tracking changes, no engineering ticket. OAuth is the whole install.
- 1
Measurement is validated
Before anything is recommended, Paid Lens checks the data underneath it and flags what can't be trusted.
- 2
Every campaign is analyzed
Spend, creative, audience and pipeline are read together, against your targets rather than a benchmark.
- 3
Moves are ranked by business impact
A short P1–P3 queue, each item carrying expected revenue impact, evidence and a confidence score.
- 4
Your team reviews and approves
Approve, dismiss with a reason, or ask why. Nothing changes in your ad accounts without you.
- 5
Performance improves — and it's checked
Two weeks later, the predicted impact is compared to what actually happened.
The supporting layers around the decision
The queue is the point. These are the capabilities that make it defensible.
One set of numbers your CFO will accept
Spend, pipeline and revenue reconciled across every platform, using one definition of each metric.
- Blended CAC, ROAS and pipeline across your ad platforms
- Closed-won revenue matched back to the campaigns that sourced it
Connect your marketing stack in the right order
See how much of your stack is connected, what each new source adds, and which integration to add next.
- A Marketing Intelligence Score showing your connection coverage
- Read-only connections that take minutes and can be revoked
Ask in plain English. Get the calculation, not a guess.
The follow-up questions a dashboard can't answer, sourced from your connected data every time.
- Every answer shows its calculation, date range and source connections
- Drill from a headline number to the campaign that moved it
You already have reporting. That was never the gap.
Keep the platforms and the dashboards. Paid Lens replaces the manual analysis that sits between them and the decision.
- Shows performance: yes
- Multi-platform: no
- Business KPIs: no
- Decision recommendations: no
- Confidence scoring: no
- Measurement validation: no
- AI explanation: no
- Business impact ranking: no
- Shows performance: yes
- Multi-platform: yes
- Business KPIs: no
- Decision recommendations: no
- Confidence scoring: no
- Measurement validation: no
- AI explanation: no
- Business impact ranking: no
- Shows performance: yes
- Multi-platform: no
- Business KPIs: no
- Decision recommendations: no
- Confidence scoring: no
- Measurement validation: no
- AI explanation: no
- Business impact ranking: no
- Shows performance: yes
- Multi-platform: yes
- Business KPIs: yes
- Decision recommendations: no
- Confidence scoring: no
- Measurement validation: no
- AI explanation: no
- Business impact ranking: no
- Shows performance: yes
- Multi-platform: yes
- Business KPIs: yes
- Decision recommendations: no
- Confidence scoring: no
- Measurement validation: yes
- AI explanation: no
- Business impact ranking: no
- Shows performance: yes
- Multi-platform: yes
- Business KPIs: no
- Decision recommendations: no
- Confidence scoring: no
- Measurement validation: no
- AI explanation: no
- Business impact ranking: no
- Shows performance: yes
- Multi-platform: yes
- Business KPIs: yes
- Decision recommendations: yes
- Confidence scoring: yes
- Measurement validation: yes
- AI explanation: yes
- Business impact ranking: yes
Based on publicly documented capabilities as of 2026. Categories reflect what each tool is built to do, not how well it does it.
Nothing here is a black box
Paid Lens grades its own inputs and puts the grade next to every number it reasons from. If the data is thin, it says so rather than rounding up.
Measured
Came straight from a connected system of record. Solid enough to move budget on.
Estimated
Modeled because the exact data doesn't exist. Labeled as such, with the method and the margin shown.
Sample
Too little volume to conclude anything yet. Flagged, not quietly averaged into a recommendation.
- Open any recommendation and read the full trail: data used, date range, goal, and the options it ruled out
- Confidence comes from how much stable data sits behind the call — it isn't a feeling
- Paid Lens never spends or changes anything on its own. It recommends; you decide
- Identifiable customer data never trains a shared model
Safe to point at production accounts
Paid Lens reads and recommends. It has no ability to change anything you're running.
OAuth, not passwords
You authorize inside the platform itself. We never ask for a password and never store one.
Read-only
The narrowest scopes that still work, and you can revoke them at any time.
Encrypted tokens
Encrypted in transit and at rest. Never written to application logs.
Nothing gets changed
Paid Lens cannot pause, edit, create or delete anything in your ad accounts.
Isolated workspaces
Row-level access control on every query, so your data stays in your workspace.
Your data is yours
It never trains a shared model, and we delete it when you ask.
What it will cost after the beta
Published for transparency. Beta teams are onboarded manually — nothing is charged while you are in the private beta.
One workspace, every channel reconciled, decisions ranked every morning.
- Unlimited seats and connected sources
- 365 days of history
- Decision queue with confidence and evidence
Everything in Growth, plus the planning and forecasting your quarterly review asks for.
- Performance Plan and budget forecasting
- Executive Health Score reporting
- Scenario comparison before you commit spend
Everything in Pro, across your whole client portfolio.
- Up to 15 client workspaces
- Isolated client data and permissions
- Client-ready exports per workspace
Enterprise is quoted per organization for security review, DPA and procurement. Compare plans.
The questions we get before people start
No. Connections are read-only and scoped to the smallest permission set that works. Paid Lens cannot create, edit, pause or delete anything in your ad accounts. It tells you what it would do; you decide whether to do it.
Something we didn’t cover? Email hello@getpaidlens.com and a founder replies the same day.
Stop guessing at your next budget call.
Join the Paid Lens private beta and see what your marketing data says deserves attention next.