We got tired of being lied to by our own dashboards.
Here's what Monday morning used to look like.
Open Google Ads: ROAS is 4.2x. Great. Open Meta: ROAS is 3.8x. Also great. Open the bank account: revenue is flat. Not great.
Three dashboards. Three different stories. Zero clarity on what was actually working. We were spending $15,000 a month on ads and making decisions based on numbers that each platform had a financial incentive to make look good.
Google was taking credit for sales that came from Meta. Meta was taking credit for sales that came from email. And we were optimizing — confidently, expensively — in completely the wrong direction.
That's why we built Ad Lens.
One number. Honest.
Not a reporting tool. Not a data pipeline. Not another dashboard that dumps 47 metrics on you and calls it intelligence.
Ad Lens gives you one blended number — your real ROAS across every platform you run — calculated from your actual revenue, not what Google or Meta decided to claim. Then it tells you, for each campaign: scale it, watch it, or cut it.
That's the whole product. Everything else — the AI analyst, the Excel export, the channel breakdown — exists to support that one decision: where should my next dollar go?
Built for the $5K–$50K/month advertiser
Not for enterprise teams with dedicated analysts and $2,000/month attribution budgets.
Not for total beginners who are still figuring out what a conversion is.
For the SMB founder who's running ads themselves and suspects half the budget is being wasted but can't prove which half. For the marketing manager at a 20-person company who needs to walk into Thursday's leadership meeting and explain why the CAC went up. For the small agency managing 5 clients who needs one place to see everything without building it in Looker.
If you think in dollars-per-acquired-customer, you'll feel at home here.
What the big tools get wrong
None of them were built for a 10-person SaaS company or a local service business spending $8,000/month on Google and Meta. So they either price you out, overwhelm you with complexity, or make you do the work yourself.
Ad Lens costs $99/month, connects in 2 minutes, and tells you what to do on day one.
What's coming
We're a small team that ships fast. Here's what's on the roadmap:
- TikTok and Reddit connectors
- HubSpot revenue integration (so your ROAS reflects real closed deals, not leads)
- Customer LTV modelling for ecommerce
- Server-side conversion tracking
We build what our customers ask for. Vote on what ships next inside the app.
See your real numbers. Free for 14 days.
No credit card. Connects in 2 minutes. Cancel anytime.
Start free trial