Stop guessing. Get told.
Every campaign gets a SCALE, WATCH or CUT signal based on your real target CAC, ROAS trend, and spend volume. So you spend Monday morning executing — not analysing.
- Recalculated every 15 minutes
- Honest about CAC vs your target
- Catches creative fatigue before it hurts
- Explains every signal in plain English
SCALE
Strong performer. CAC is below your target. ROAS trend is stable or improving. There’s budget headroom. Ad Lens tells you to push more spend — and how much before diminishing returns kick in.
WATCH
Mixed signals. Maybe CAC is creeping up. Maybe spend just spiked. Maybe a creative is showing fatigue. Ad Lens flags it so you check in — without rushing the call.
CUT
Underperforming relative to cost. CAC is well above your target and the trend is wrong direction. Pause it, or get a written explanation of exactly why the signal is what it is.
- Click any signal to see the reasoning
- Override and document your decision in the audit trail
- Set a per-campaign target CAC if it differs from your account default
Related features
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