One number you can actually trust.
Google says ROAS 4×. Meta says 6×. Your real blended number is 2.8×. Ad Lens reconciles every platform into one honest view.
- Last Click matches what platforms show natively
- Estimated models: First Click, Linear, Time Decay
- Source dots show exactly where each number comes from
- Switch models in one click — no data re-import
| Campaign | Platform | Spend | CAC | ROAS | Signal |
|---|---|---|---|---|---|
| Search · Brand Defense | $4,210 | $32 | 6.1x | SCALE | |
| Adv+ · Q4 Lookalike | Meta | $8,420 | $54 | 3.8x | SCALE |
| LinkedIn · Demo Request | $2,150 | $118 | 2.4x | WATCH | |
| Pmax · Catalog All | $6,940 | $142 | 1.9x | CUT | |
| Reels · UGC Creators | Meta | $2,460 | $48 | 4.3x | SCALE |
Last Click by default
Ad Lens defaults to Last Click attribution — the same model Google Ads and Meta use natively. So when you open Ad Lens, the numbers line up with what you already know. Then you can switch models to see how credit changes.
Honest blended ROAS
Platform ROAS overlaps. Google takes credit for a conversion. So does Meta. Add them up and you double-count. Ad Lens divides total revenue by total spend across every connected platform — no overlap, no overclaim.
- Includes every connected source — Google, Meta, LinkedIn, Microsoft
- Recalculated every 15 minutes as platforms sync
- Daily, weekly, monthly views with custom date ranges
Source dots — green, grey, blue
Every number on the dashboard carries a coloured dot so you know where it came from. Green is live API data. Grey is sample data. Blue is a blended calculation. No more guessing whether a chart is real.
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See which ads are actually making you money — across Google, Meta, and Microsoft — in one honest dashboard.
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