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Which audience is killing my Meta ROAS this month?
Your Lookalike 1% — Past Purchasers audience is at 1.4× ROAS over the last 14 days, down from 4.2× the previous 14. It’s spent $3,840 in that window.
Source: Meta Ads · 14-day window · Last Click attribution
Suggested next step
Pause that audience and reallocate $2,500 to UGC Creators – Reels (4.3× ROAS, headroom available).Questions worth asking
“Which audience is killing my ROAS?” “What’s my actual CAC if I exclude branded search?” “Where should I move next week’s budget?” The kind of questions a $200/hr consultant would charge you for.
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If a question needs data Ad Lens doesn’t have — landing page conversion rates, lifetime value — Ask AI says so and tells you where to get it. No hallucinated insights.
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