Guides

Step-by-step playbooks for measuring, interpreting and acting on paid media performance.

May 18, 20269 min readDaniel Fischer

Multi-Touch Attribution: A Practical Guide for Teams Without a Data Team

Model choices explained in plain language, what each one over-credits, and how to pick one you can defend in a revenue meeting.

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Apr 14, 20265 min readTom Alvarez

The 5-Minute Weekly Ad Audit Every Small Business Owner Should Do

Most owners either ignore their ad data or obsess over the wrong things. The right answer is a 5-minute weekly ritual built around 4 numbers. Here's the exact process.

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