Paid Lens
Authors

The people behind the research.

Every guide, benchmark and documentation page on this site is written by someone who works on marketing measurement for a living. Here's who they are and what they own.

MO

Maya Oyelaran

Head of Marketing Data Science

Leads the research team behind Paid Lens benchmarks, confidence scoring and model evaluation.

Marketing measurement and incrementalityBenchmarking methodologyExplainable AI and confidence scoring
3 articles
DF

Daniel Fischer

Principal Attribution Analyst

Works on identity resolution, attribution windows and making platform numbers agree with the CRM.

Multi-touch attribution modelingCAC and payback measurementIdentity resolution across platforms
3 articles
PR

Priya Raman

Director of Product Marketing

Translates what ships in Paid Lens into what changes for marketing leaders and their boards.

Executive and board reportingMarketing decision workflowsPositioning and category strategy
2 articles
TA

Tom Alvarez

Performance Marketing Lead

Runs paid media at Paid Lens and writes the operating playbooks the team uses on live accounts.

Budget allocation and pacingGoogle Ads and Meta account managementCreative testing frameworks
3 articles
EN

Elena Novak

Documentation Lead

Writes and maintains the Paid Lens documentation, from first connection to workspace administration.

Product documentationIntegration setup and OAuth scopesWorkspace permissions and administration
Documentation author

Read their work

Resource centerGuides, research and benchmarks from the whole team.DocumentationSetup and administration guides, maintained by our documentation lead.About Paid LensWhy we built a decision intelligence platform instead of a dashboard.Attribution and trusted numbersThe measurement model our analysts write about.Product changelogWhat the product team shipped, release by release.Contact usPitch a research topic or ask a methodology question.