Topic

Google Ads

2 articles on google ads — guides, original research and benchmarks from the Paid Lens team.

AttributionMay 12, 20267 min read

Why Your Google Ads ROAS Is a Lie (And What to Look At Instead)

Platform-reported ROAS overclaims by 30–60%. Here's how to calculate the only number that actually predicts whether your ads are making you money: blended ROAS.

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Performance MarketingApr 28, 20268 min read

Google Ads vs Meta Ads: Which Is Actually Making You Money? (How to Tell)

Most small businesses run both Google and Meta but compare them with the platforms' own dashboards — which are both lying. Here's how to compare them fairly.

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Google Ads

Why Your Google Ads ROAS Is a Lie (And What to Look At Instead)

Google Ads vs Meta Ads: Which Is Actually Making You Money? (How to Tell)

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