Topic

CAC

2 articles on cac — guides, original research and benchmarks from the Paid Lens team.

BenchmarksJul 8, 20269 min read

2026 Paid Media Efficiency Benchmarks: CAC, ROAS and Payback by Channel

Median CAC, blended ROAS and payback periods across 412 anonymized advertiser accounts, split by channel, spend band and business model.

Read article

Performance MarketingMay 5, 20266 min read

The $15,000 Mistake: What Happens When You Don't Know Your True CAC

Most small businesses calculate customer acquisition cost using leads instead of customers — and the gap can be 10x. Here's how to fix it before you scale a broken funnel.

Read article

CAC

2026 Paid Media Efficiency Benchmarks: CAC, ROAS and Payback by Channel

The $15,000 Mistake: What Happens When You Don't Know Your True CAC

Related topics