GuidesMay 18, 20269 min read
Multi-Touch Attribution: A Practical Guide for Teams Without a Data Team
Model choices explained in plain language, what each one over-credits, and how to pick one you can defend in a revenue meeting.
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Measurement
2 articles on measurement — guides, original research and benchmarks from the Paid Lens team.
AttributionMay 12, 20267 min read
Why Your Google Ads ROAS Is a Lie (And What to Look At Instead)
Platform-reported ROAS overclaims by 30–60%. Here's how to calculate the only number that actually predicts whether your ads are making you money: blended ROAS.
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