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Research

2 articles on research — guides, original research and benchmarks from the Paid Lens team.

BenchmarksJul 8, 20269 min read

2026 Paid Media Efficiency Benchmarks: CAC, ROAS and Payback by Channel

Median CAC, blended ROAS and payback periods across 412 anonymized advertiser accounts, split by channel, spend band and business model.

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ResearchJun 24, 20268 min read

The State of Marketing Decisions: What 1,100 Recommendations Reveal

We analyzed which recommended actions marketing teams approved, ignored or reversed — and what separated the decisions that produced measurable impact.

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Research

2026 Paid Media Efficiency Benchmarks: CAC, ROAS and Payback by Channel

The State of Marketing Decisions: What 1,100 Recommendations Reveal

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