v2.3.0
Creative performance analysis
Ad creative is now grouped by concept, hook, and format so fatigue is visible before performance drops.
Creative reporting usually stops at the ad level, which makes it hard to tell whether a concept is working or a single execution got lucky. Lens Intelligence™ groups creatives into concepts and tracks efficiency decay per concept over time.
When a concept crosses its fatigue threshold, a recommendation appears in the decision queue with the evidence attached.
Detailed changes
New Features
- Creative concept grouping across Meta, Google, and LinkedIn.
- Fatigue detection with a recommended refresh window.
Improvements
- Creative thumbnails load lazily, cutting first paint on large accounts.
- Filters persist between sessions.
Integrations
- LinkedIn Ads creative assets are now ingested alongside spend.
Related features
See these decisions on your own ad data — start a free 14-day trial
Start 14-day free trialNo credit card required.