v2.5.0
HubSpot and Salesforce pipeline attribution
Closed-won revenue and pipeline stages now flow into attribution, so channel performance is measured against revenue instead of platform-reported conversions.
Advertising platforms report the conversions they can claim. Your CRM knows what actually turned into pipeline and revenue. This release joins the two: deals are matched back to first-touch and last-touch sources through the Insight Graph™, and every channel gets a true cost-per-pipeline and cost-per-closed-won figure.
The connection is read-only and scoped to the objects required for attribution. No CRM record is ever written to or modified.
Detailed changes
Integrations
- HubSpot integration: deals, lifecycle stages, and closed-won revenue.
- Salesforce integration: opportunities, stages, and amounts.
- Google Analytics 4 integration now imports session-scoped source data for cross-checking.
New Features
- True ROAS and cost-per-pipeline metrics across every connected ad platform.
- Data quality grade per connection, so you know which numbers to trust.
Security
- All CRM connections use OAuth 2.0 with read-only scopes and encrypted token storage.
Related features
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