LinkedIn Ads integration
The channel where cost per lead lies most often. Connect LinkedIn to pipeline data and judge campaigns on qualified opportunities instead of form fills.
- Setup time
- 1 minute
- Access
- Read-only OAuth 2.0
- Sync
- Every 6 hours
Supported metrics
Standardized against every other connected source so cross-channel comparison is honest.
- Spend
- Impressions and clicks
- CTR and CPM
- Cost per lead
- Lead Gen Form completion rate
- Cost per MQL and SQL (with CRM connected)
- Cost per opportunity
- Cost per closed-won customer
- Pipeline value influenced
LinkedIn Ads and Paid Lens: product overview
LinkedIn produces the most expensive leads in most B2B budgets, and frequently the best ones. Judged on cost per lead it looks indefensible; judged on cost per closed-won customer it often wins. Which means the channel is routinely cut for the wrong reason.
Paid Lens imports LinkedIn campaign groups, campaigns, creatives and Lead Gen Form results through read-only OAuth, including the firmographic breakdowns LinkedIn exposes — company size, industry, seniority and function.
Paired with a HubSpot or Salesforce connection, those segments are matched to pipeline and revenue, so you can finally say which job titles and company sizes actually turn into customers.
See how LinkedIn Ads data feeds the prioritized decision queue, how metrics are reconciled in attribution and metrics, or browse setup documentation.
What data is imported
Read-only, aggregated for analysis, and never written back to LinkedIn Ads.
Campaign group and campaign structure
Objectives, budgets, schedule and bidding configuration.
Creative performance
Single image, video, document and message ad results.
Lead Gen Form results
Form completion volume and cost per lead by campaign.
Firmographic breakdowns
Company size, industry, seniority, job function and region where available.
Spend and delivery
Cost, impressions, clicks and engagement metrics.
Common use cases
Judge LinkedIn on pipeline, not leads
Every campaign is reported against opportunities and closed-won revenue, which is usually the difference between cutting the channel and scaling it.
Find the segments that actually buy
Firmographic breakdowns are matched to CRM outcomes to show which industries and company sizes convert past the first meeting.
Kill the campaigns that fill the CRM with noise
High-volume, low-quality lead sources are surfaced with the downstream evidence, not just the cheap CPL that made them look good.
Support ABM reporting
Account-targeted campaign performance is reported against the accounts that entered pipeline.
What it looks like with LinkedIn Ads connected
Product imagery is being finalized — these frames show the views this integration powers.
Why connect LinkedIn Ads
Every connection raises the quality of the recommendations Paid Lens can make. Read more about how access is scoped and protected on our security page.
Paid Lens cannot change budgets, pause campaigns, or edit records. Tokens are encrypted and can be revoked at any time.
B2B decisions need downstream data
LinkedIn's own reporting stops at the lead. Paid Lens continues to the opportunity and the deal.
Expensive channels deserve evidence
The higher the CPL, the more important it is that the budget conversation is grounded in revenue rather than opinion.
Read-only OAuth
Paid Lens never changes a LinkedIn campaign or budget.
LinkedIn Ads integration FAQ
Do I need a CRM connected for LinkedIn to be useful?
Not strictly, but it is strongly recommended. Without CRM data, LinkedIn can only be judged on cost per lead, which is the metric that most often leads B2B teams to the wrong conclusion.
Are Lead Gen Form submissions imported?
Aggregate form performance is imported. Individual lead records stay in LinkedIn and your CRM; Paid Lens matches on campaign and source attribution rather than copying personal data.
Does it support multiple ad accounts?
Yes, including agencies managing several client accounts under one login.
Can Paid Lens pause a LinkedIn campaign?
No. All access is read-only.
More questions? Read what buyers usually ask or talk to us.
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View integrationConnect LinkedIn Ads and get your first recommendations in 1 minute
No credit card, no sales call, and nothing written back to your account. Connect, wait for the backfill, and read what Paid Lens thinks you should do first.