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Getting Started
  • Quickstart: your first 20 minutes in Paid Lens
  • Core concepts: signals, decisions, and confidence
  • Workspace setup: currency, timezone, and business model
Decision Center
  • Working the decision queue
  • Reading the reasoning trail
  • Measuring the outcome of an approved decision
Performance
  • Metric definitions and how they are calculated
  • Creative concept grouping and fatigue
Reports
  • Scheduling Excel and CSV exports
  • Shareable read-only report links
Goals
  • Setting efficiency and volume goals
  • Pacing and budget alerts
Integrations
  • Connecting Google, Meta, and LinkedIn Ads
  • Connecting HubSpot, Salesforce, and GA4
AI Analyst
  • Asking the AI Analyst good questions
  • What the AI Analyst can and cannot see
Billing
  • Plans, limits, and what happens when you exceed them
  • Invoices, payment methods, and receipts
Team Management
  • Roles and permissions
  • Agency workspaces and client separation
Troubleshooting
  • My numbers don't match the ad platform
  • Stalled syncs and connection errors
  • Why my recommendations show low confidence

Goals

Set targets the platform steers toward and track pacing against them.

  • Setting efficiency and volume goalsDefine the target that recommendations optimise toward.Read article
  • Pacing and budget alertsKnow early when a month will miss, not on the last day.Read article
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Paid Lens

Decision intelligence for performance marketing teams.

Lens Intelligence™ · Insight Graph™ · DecisionCore™ · Action Engine™

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