Why my recommendations show low confidence
Data volume, tracking gaps, and match rate — and how to fix each.
ENWritten by Elena Novak· Documentation LeadLast updated
Writes and maintains the Paid Lens documentation, from first connection to workspace administration.
Confidence is suppressed deliberately when the evidence is thin. That is a feature, but it is usually fixable.
Causes, in order
- 1Fewer than 30 conversions in the lookback window for the entity in question.
- 2A CRM match rate below 60%, which weakens revenue attribution.
- 3A tracking outage detected inside the comparison window.
- 4Fewer than 28 days of history since the connection was added.
The fastest fix
Connect a CRM and capture the click identifier on form submissions. Match rate is the single largest driver of confidence for lead-generation workspaces.
See also
Run these steps on your own accounts — start a free 14-day trial
Start 14-day free trialNo credit card required.