Connecting Google, Meta, and LinkedIn Ads
Permissions required, what gets imported, and how to fix a failed connection.
ENWritten by Elena Novak· Documentation LeadLast updated
Writes and maintains the Paid Lens documentation, from first connection to workspace administration.
All ad platform connections use OAuth 2.0 with read-only scopes. Paid Lens imports spend, impressions, clicks, conversions, campaign structure, and creative assets.
Permissions you need
- Google Ads — read access on the account or MCC you want analysed.
- Meta Ads — an ads_read role on the ad account.
- LinkedIn Ads — Viewer on the campaign group.
When a connection turns red
A red status almost always means the granting user's access changed or their password reset invalidated the token. Reconnect from Connections and the backfill resumes from the last synced day — no data is lost.
Frequently asked
- Can I connect an MCC or Business Manager instead of individual accounts?
- Yes. Connect at the parent level and select which child accounts to include. You can change the selection later.
- Does connecting affect my ad delivery?
- No. Read-only access cannot alter budgets, bids, targeting, or status.
See also
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