Workspace setup: currency, timezone, and business model
Set the defaults that every metric and recommendation depends on.
Writes and maintains the Paid Lens documentation, from first connection to workspace administration.
Three workspace settings affect every number in the product. Set them before you invite the rest of the team.
Reporting currency
All connected accounts are converted to the reporting currency using the daily closing rate for the date of the spend. Changing the currency later triggers a full recalculation of historical metrics.
Timezone
Ad platforms report in the account timezone. Paid Lens re-buckets everything to the workspace timezone so a 'yesterday' comparison is consistent across sources. Expect small differences against native platform reports for this reason.
Business model
Choose ecommerce, lead generation, or subscription. This determines the default success metric: ROAS, cost per qualified lead, or CAC payback.
Subscription workspaces should also set an average contract length. CAC payback cannot be calculated without it.
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